Founded by international and Afghan communication specialists in 2003, Sayara creates research-based, innovative solutions for development and stabilization initiatives. We rely on a regional network of offices to investigate in-depth local knowledge that helps us produce target audience analyses, atmospherics and engagement products for various public sector initiatives.

We are an Afghan company committed to the development of the local economy and building local capacity. Since Sayara's creation, we have strived to be an example of sustainable development -- economic responsibility is at the center of all our decisions and we take pride that out of Sayara's 75 employees, 96% are Afghan nationals.

We have an established network of correspondents in all of Afghanistan’s 34 provinces. Our 10, full-time regional coordinators are responsible for implementing and coordinating all of our field activity that includes research, outreach, capacity building, media monitoring and placement. Our regional offices are located in Badakhshan, Balkh, Farah, Helmand, Herat, Kandahar, Nangarhar, Nimroz, Uruzgan and Zabul.

We are a full service media and communication company that conceptualizes, produces and disseminates digital, video, radio and print products, but also focuses on interpersonal communications. Our field teams have produced everything from community radio campaigns to national television series to comic books to mobile theatre tours. 










Scott Shadian

Chief Executive Officer

Scott Shadian is the Chief Executive Officer of Sayara. He is a strategic communication specialist with nine years of experience in the public and private sectors, mostly within post-conflict environments. He has unique insight into how mainstream media and digital platforms, and non-traditional means of communication, relate to stabilization operations and development activities.

Scott started his career as a junior aide at the White House in 2003. In 2005, he began his tenure as a communications advisor to two U.S. ambassadors to Afghanistan, during which he assisted with the coordination of communication and public diplomacy strategies for the U.S. embassy in Kabul. He went on to assist the U.S. Agency for International Development’s Office of Transitional Initiatives (OTI) in developing district-level communication strategies as part of the District Stability Framework (DSF), in addition to other USAID-funded projects in Lebanon and Pakistan. Scott also served as a communications advisor to Zain Telecommunications in Iraq.

Scott has a B.A. from the University of California Los Angeles and a M.Sc. in International Relations from The London School of Economics and Political Science

George Abi Habib

Chief Operating Officer

George Abi Habib is the Chief Operating Officer of Sayara. He is a media and innovation specialist with over eight years of experience building entrepreneurial activity across emerging markets throughout the Middle East and North Africa.

George’s private sector background has focused on developing innovative media products tailored toward youth. Having worked with Viacom's broadcasting arm, OSN Network (previously Showtime Networks), George helped develop the first pan-Arab comedy tour (The Axis of Evil Comedy Tour) and an Interactive English Premier League show allowing Middle Eastern audiences to interact with commentators, celebrity guests and former Premier League players via SMS and television chat.

As part of his passion for promoting entrepreneurship in emerging markets, he has taught marketing and entrepreneurship at EMDI in Dubai, IE Business School in Madrid and is currently a lecturer at Lebanese American University in Beirut.

George has a B.A. in Marketing and Entrepreneurship from Northeastern University and an MBA from the IE Business School in Madrid. 

Fareed Payaam

Chief Strategy Officer

Fareed has designed and managed over $365 million in stabilization program for the U.S. Agency for International Development in Afghanistan. His career combines political analysis, cross-ministerial advising, donor strategy, strategic communication, private sector management and programming for the U.S. embassy in Kabul. Fareed started as Public Information Officer with International Organization for Migration (IOM), before becoming a Political Advisor with the U.N. Development Programme’s Disarmament & Reintegration Commission in Afghanistan.

Fareed first joined Sayara in 2005 as a Program Manager.  In 2007, he then became a Program Manager at USAID in Afghanistan, where he helped manage several stabilization programs, such as Local Governance and Community Development Program (LGCD), Afghanistan Civilian Assistance Program (ACAP) and the Community Based Stabilization Grants (CBSG). Most importantly, he designed and managed USAID’s Community Development Program (CDP) – formerly known as FIRUP. 

In December 2010, Fareed returned to Sayara as Country Director. Fareed holds a M.A in Political Science and a B.A in Political Science, Sociology and Pashto Language from Balochistan University in Quetta, Pakistan

Hamed Sharifi

Country Director

Prior to joining Sayara, Hamed worked as Administrative and Finance Manager for Afghan Investment Support Agency (AISA) and a Program Instructor at Bearing Point.

Hamed has grown tremendously in Sayara, starting as Data Base Officer, and then working his way to Program Manager. In that role, he has developed communication strategies with clients, coordinated the production of campaigns and managed their implementation. Hamed has been leading a nationwide counter-narcotics public information team for the last 4 years, deployed in the main poppy affected areas of the country.

Aziz Elias

Senior Production Manager

Aziz is an Afghan national who brings creativity, local sensibility and more than 10 years experience in radio, video and theater. An award-winner playwright and radio producer, Aziz worked for over 6 years in the BBC New Home New Life program. He joined Sayara to conduct large-scale mobile theater campaigns in 2004. He later became the radio and video manager to overview the complete production process of all projects. A graduated from Journalism at Kabul University, he participated in international theatre courses. Aziz was awarded first prize for his play on the history of Afghanistan in the Kabul Theatre Festival in September 2005.


Welcome to the Sayara Media website. We encourage applicants to look at the numerous opportunities for a career with Sayara. If you do not find the position you are looking for, please feel free to send your CV to careers@sayara-media.com.