Research & Strategy Sayara has a proven ability to conceptualize, develop and implement mass media projects. Our tailor made market strategies are developed based on our client's profile, campaign objectives, target audience and production output. When baseline data is missing, we have the capacity to do formative research. Through our mass media experience, we are able to deliver messages to the "person on the street" as well as to the more remote, rural populations. Our messages and products are tested throughout the production phase for effectiveness and cultural sensitivity. The Afghan market, although not overly developed, does not consistently fall within the traditional market norms. Therefore, we make every effort to ensure that our marketing strategies comply with the realities of the marketplace and the target audience.

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